Trail Blazers 2020–21 Season Campaign
This season campaign was largely inspired by one word: Resilience. The city of Portland’s iconic bridges were used as a motif to communicate this idea, as well as abstracted grid lines and grit textures. All of these elements combined to create a strong and cohesive season campaign that proved the Blazers were ready to weather the storm and tackle any challenge that may lie ahead.
Project includes: concepting, layout, typography, branding